By Nick Chasinov, founder of Teknicks,

 By Nick Chasinov, founder of Teknicks,

 a growth marketing agency that drives compounding growth for SaaS products.

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In today's digital landscape, where the competition is fierce and user acquisition costs continue to rise, businesses need to find innovative ways to grow and stay ahead. I've found two powerful growth

 strategies that, when combined, have proven to be a game-changer for my software-as-a-service clients: product-led growth (PLG) and search engine optimization (SEO). Both have their merits individually, but when layered together, PLG and SEO can create an unstoppable force that drives compounding growth.